What is Sales?
By definition ““The art of persuadinga prospect that, he will satisfy his needs by exchanging his money for your goods/services”.
This statement raises the following points:
1. If selling is an art, or a skill, then there is a technique we can learn.
2. To help a prospect satisfy his needs the sales person must know what those needs are.
3. If the sales person identifies a prospect’s needs, it makes his job of selling easier.
The key to successful selling therefore is knowing, how to identify a prospect’s needs and being able to match your products, or services, features to his needs.
What is the Sales Process?
The Sales Process is those steps which help a salesperson to close a deal for his/hers product/service.
While there are lots of other ways to achieve a sale, there are some basic steps to an effective sale.
The steps to an effective sales transaction are as follows;
No.1. Meeting and Greeting
No.2. Qualifying Needs
No.3. Product Presentation (Features and Benefits)
No.4. Overcoming Objections
No.5. Negotiating the Deal
No.6. Closing the Sale